Synapse signs another major media contract with The Stylist Group

Synapse signs another major media contract with The Stylist Group

London, UK, February 13th, 2024: Synapse, the pioneering Stories Marketplace for journalists and PR professionals, is excited to announce its partnership with women’s media brand, Stylist. This collaboration will see Stylist’s influential journalists join the platform, offering new opportunities for PRs to connect with one of the UK’s most respected lifestyle publications.

Synapse partners with The Stylist Group

With Stylist’s focus on empowering modern women through diverse content spanning fashion, culture, wellness, and careers, this collaboration promises to bring new ways for journalists to work with PRs and find stories for their brands. 

“By partnering with Stylist, we’re enabling their talented journalists to streamline their story sourcing while providing PRs with unparalleled opportunities to connect with one of the UK’s most respected lifestyle publications. This is a pivotal moment for Synapse as we grow, reinforcing our mission to revolutionise media engagement. This collaboration demonstrates the broad appeal of our platform and concept across multiple types of journalism.” Charles Russell, Founder & CEO, Synapse commented.

Lisa Smosarski, Editorial Director, The Stylist Group added; “We’re really looking forward to our partnership with Synapse media and stepping into a new world where we can build closer working relationships with the PRs that we rely on so greatly.  At a time of huge technological change and communication overload, Synapse stands out as a great solution for our team of journalists to find and secure the perfect stories for Stylist quickly whilst building a new way of communicating with brands and experts.”

Synapse’s ground-breaking Stories Marketplace is set to simplify how Stylist journalists connect with PRs, eliminating the noise of irrelevant pitches and providing a tailored experience. By leveraging Synapse’s purpose-built tools, Stylist journalists can efficiently navigate and manage PR relationships, while providing PRs with meaningful feedback. 

For PR professionals, this partnership offers an unprecedented opportunity to reach lifestyle journalists at the forefront of industry conversations. It’s a chance to align their pitches with a powerhouse publication that reaches millions of readers each month, ensuring their stories land with maximum relevance and impact.

FAQs

How do I register?

Registration is simple! Click here to here and then fill out your information. Our team hand verify all of our users within 24 hours. Once your account has been approved, you’ll receive an email inviting you to log in.

If you have any questions or problems, get in touch with [email protected]

How do you verify your users?

Our team hand-verify every single one of our users. Synapse is designed for journalists, reporters, editors and those in the media sourcing stories. It’s also designed for PR professionals. We have our own verification process, but if required, we’ll always get in touch with you directly to get some more information on your day-to-day role and to make sure Synapse is right for you.

Who is currently using Synapse?

There are over 3000 amazing people on Synapse; all of whom want to revolutionise the media relations industry. Our PR user base is from across the UK and covers a mix of agency, freelance and in-house professionals. Our journalist user base is similarly broad. There are national publications, trades, regionals and freelancers all using the platform.

Do I need to pay for Synapse?

No! At the moment, Synapse is completely free to use for all users, so register today and try it out.

Can you replace my media database?

We’d love to. But we’re not quite there yet.

Synapse believes that journalists have the right to their own data, and that by giving journalists control over their data, PRs will receive more accurate and timely information that isn’t currently available on any other database.

This means that we need to work with journalists to register them on the platform, rather than adding every UK journalist without permission. This is something our team is working on every single day.

Have a journalist or publication you’d like to see on Synapse? Get in touch and let us know at [email protected]

When did Synapse launch?

We launched on 21st September 2023 with over 1800 users already pre-registered. Since then we’ve grown to over 3000 users, onboarded national publications and have more news to come. Watch this space!

How do you support your users?

Our users are so important to us. You literally keep us going each and every day so we’re always here to help. From solving tech issues, demoing the platform to posting pitches and requests on your behalf when you’re just having one of those weeks, we put our users at the heart of everything we do.

If you want to read more about our users’ experiences, you can check out their stories here or get in touch with [email protected]

How does your AI tool work?

Depending on whether you have a journalist profile or a PR profile, you’ll have access to slightly different AI tools. 

For PRs, you can save time by exploring our intelligent recommendations of which journalists to pitch to. Our AI will make recommendations based on proprietary data, saving you hours of research time. 

For journalists, our secure AI assistant is there to help you as you write your stories. You’re in control of whether you use the tool and to what extent with options of a bulleted summary through to a full generative article.

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