Synapse announces partnership with Reach PLC opening new opportunities for journalists and PRs

Reach and Synapse unite amidst census data revealing a staggering 9,000 PRs outnumbering journalists, amplifying the pivotal role of Synapse in revolutionising interactions between journalists and PRs.

‘Synapse’, a new platform that connects journalists, content creators and PRs, announces a partnership with the UK’s leading media group Reach plc, influential titles including the Mirror, Express, and Daily Star, marking the first major publisher to join forces with Synapse.

Reach and Synapse unite amidst census data revealing a staggering 9,000 PRs outnumbering journalists, amplifying the pivotal role of Synapse in revolutionising interactions between journalists and PRs.

Ben Rankin, National Audience Director at Reach commented:

“We’re happy to work with Synapse and support their efforts to facilitate more useful relationships between journalists and PRs. Our journalists continue to focus on delivering news, sport and entertainment for our millions of readers and viewers, and this will be helped hugely by making it easier for the right people to connect on the right topics.”

Synapse is the brainchild of SaaS technology expert Charles Russell and has garnered support from influential PR and media industry figures including Mark Borkowski, the founder of the infamous agency Borkowski.

Russell created Synapse to act as a marketplace that removes industry-wide friction between journalists and PRs and makes pitching stories and sharing content smooth, painless and efficient.

Charles Russell, Founder of Synapse, shared his vision for the platform: “Through first-hand experience of how PRs and journalists currently interact, I realised that the industry is over-served by data and underserved by technology, delivering poor results for both sides. Synapse provides journalists with a platform for PR interaction that was previously impossible. Our technology will reshape the PR-journalist dynamic, foster new relationships and deliver superior outcomes for the industry.”

Synapse’s ground-breaking platform features the world’s first ‘Stories Marketplace,’ enabling journalists to discover relevant stories, sources, content, and comments, while PRs can strategically place their content in the most fitting spaces, leveraging purpose-built tracking tools designed exclusively for the media industry, surpassing traditional email tracking and click-based metrics.

For journalists, Synapse acts as a personalised newswire and filters inboxes for PR pitches, replacing the limitations of existing #journorequest platforms. As a result, journalists  can save valuable time and access high-quality PR pitches, providing their readers with unique angles and fresh perspectives.

For PRs, Synapse unlocks doors to new and influential media and influencer contacts and moves away from heavily criticised, mass ‘bcc’ emailed pitches. Synapse’s Stories Marketplace provides a better and more productive way of reaching a wide range of journalists, ensuring that PR pitches reach the most relevant audiences and establishing trusted relationships with journalists who proactively seek out content.

PR professionals can secure their place on Synapse through limited early registration on a first-come, first-served basis.