Synapse announces partnership with National World

‘Synapse’, a new platform that connects journalists, content creators and PRs, announces a partnership with the prestigious digital media group National World

‘Synapse’, a new platform that connects journalists, content creators and PRs, announces a partnership with the prestigious digital media group National World, renowned for its influential titles including The Scotsman, NationalWorld.com and The Yorkshire Post, marking the first major publisher to join forces with Synapse.

National World and Synapse unite amidst census data revealing a staggering 9,000 PRs outnumbering journalists, amplifying the pivotal role of Synapse in revolutionising interactions between journalists and PRs.

John Rowe of National World says: “This strategic alliance opens up many possibilities in our sector and, for National World, it will begin to create better connections between journalists and PR professionals. Synapse will help us deliver top-quality news content to our readers, and we’re looking forward to pioneering progress in the industry.”

Synapse is the brainchild of SaaS technology expert Charles Russell and has garnered support from influential PR and media industry figures, backed by PR and media experts Mark Borkowski, the founder of the infamous agency Borkowski.

Russell created Synapse to create a networking platform to remove industry-wide friction between journalists and PRs and make pitching stories and share content smooth, painless and efficient.

Charles Russell, Founder of Synapse said: “First-hand experience of how PRs and journalists currently interact led me to the conclusion that the industry is overserved by data, underserved by technology and, as a result, the data that is available is usually out of date or old news.

“Synapse gives journalists a platform to interact with PRs in a way that is currently not possible. Synapse technology will redress the PR-journalist dynamic, forge new relationships and deliver better outcomes for the industry.”

Synapse’s ground-breaking platform hosts the world’s first ‘Stories Marketplace’ where journalists can find relevant stories, sources, content and comment, and PRs can place their content in the most relevant places, utilising purpose-built tracking tools tailored for the media industry that far outstrips email tracking and click-based metrics.

For journalists it will act partly as a newswire, custom-filtered inbox of PR pitches and replaces the limited returns of #journorequest platforms. As a result, journalists can save valuable time and access high-quality PR pitches, providing their reader’s unique angles and fresh perspectives.

For PRs it’s a way of unlocking new and powerful media and influencer contacts, ensuring that the most relevant eyeballs see pitches and build new, trusted relationships with journalists that have proactively found their content.

PR professionals can secure their place on Synapse through limited early registration on a first-come, first-served basis.