Synapse announces new board appointments and funding led by Dowgate Capital
Synapse News
Today, Synapse- The Stories Marketplace announces the appointment of industry pioneer Rupert Howell, Chairman of System1 Group and former CEO of Chime Communications to it’s board.
Synapse has also announced its’ latest fundraise. Dowgate Capital led Synapse’s fundraise round, bringing together a stellar team, at a time when the platform is seeing surging user growth, boasting over 3,000 registered users.
The investment, sourced from Dowgate Capital’s influential network, enables Synapse’s platform to continue its development. At the core of Synapse’s ground breaking approach lies its ‘stories marketplace,’ a transformative platform facilitating connections between PRs and journalists in a way that traditional methods of communication, namely email, cannot match.
Lorna Tilbian, Chair of Dowgate Capital, says, “Dowgate Capital is proud to lead Synapse’s funding round, recognising Synapse’s potential to disrupt media relations with a cutting-edge platform utilising the latest in technology, data and AI. We see parallels with other leading UK marketplaces and look forward to watching the business develop.”
This funding round ramps up Synapse’s goal of enhancing media relations through a purpose-built platform that eases the industry’s reliance on emails to communicate and uses proprietary data to drive results for Synapse’s users.
Synapse’s founder and CEO Charles Russell created Synapse to mitigate journalist email overload and support those inundated with irrelevant email pitches by allowing them to filter pitches by topic and format. PRs have access to data not available elsewhere as a tool to pitch to journalists and can monitor how their pitches perform with insightful engagement statistics. The business will use the raised capital to utilise its proprietary data and give PRs insight they have never had access to before. This will allow PRs to build better relationships with the media over the long term.
Russell says, “We’re delighted with the positive feedback and growing user base, which shows great demand for this platform and an industry wide desire for change. Dowgate Capital’s support and the latest additions to the board means Synapse is well positioned to deliver substantial value to the media and PR industries”.
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There are over 3000 amazing people on Synapse; all of whom want to revolutionise the media relations industry. Our PR user base is from across the UK and covers a mix of agency, freelance and in-house professionals. Our journalist user base is similarly broad. There are national publications, trades, regionals and freelancers all using the platform.
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We’d love to. But we’re not quite there yet.
Synapse believes that journalists have the right to their own data, and that by giving journalists control over their data, PRs will receive more accurate and timely information that isn’t currently available on any other database.
This means that we need to work with journalists to register them on the platform, rather than adding every UK journalist without permission. This is something our team is working on every single day.
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We launched on 21st September 2023 with over 1800 users already pre-registered. Since then we’ve grown to over 3000 users, onboarded national publications and have more news to come. Watch this space!
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