Synapse adds Lloyd Embley and Mark Borkowski to their board

Synapse adds Lloyd Embley and Mark Borkowski to their board

Today, Synapse- The Stories Marketplace announces two new appointments to it’s board to help steer the business through its’ next phase of growth.

Lloyd Embley, who spent 30 years at Reach PLC, one of the UK’s biggest newspaper groups, including almost a decade as editor-in-chief, has joined alongside PR titan, Mark Borkowski, whose decades long career has included authoring a book and founding his own PR agency.

Lloyd Embley commented: “I’m thrilled to dive back into the media world with Synapse, a truly disruptive project at the forefront of modernising the interface between PR and journalism. The platform’s meteoric rise and the industry’s call for widespread adoption underscore the critical need for innovation in communication, and playing a part in this journey is a privilege.”

Mark and Lloyd bring with them decades of experience and networks that will lead to greater uptake of Synapse, which launched in September 2023, from the world of media.

The news follows new investment news from Synapse which it secured via Dowgate Capital to help utilise proprietary data and give PRs insight they have never had access to before.

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Charles Russell, Founder & CEO said, “We’re delighted to welcome Mark and Lloyd to our board. There expertise and relationships in this space mean Synapse is well-positioned to deliver substantial value to the media and PR industries”.

FAQs

How do I register?

Registration is simple! Click here to here and then fill out your information. Our team hand verify all of our users within 24 hours. Once your account has been approved, you’ll receive an email inviting you to log in.

If you have any questions or problems, get in touch with [email protected]

How do you verify your users?

Our team hand-verify every single one of our users. Synapse is designed for journalists, reporters, editors and those in the media sourcing stories. It’s also designed for PR professionals. We have our own verification process, but if required, we’ll always get in touch with you directly to get some more information on your day-to-day role and to make sure Synapse is right for you.

Who is currently using Synapse?

There are over 3000 amazing people on Synapse; all of whom want to revolutionise the media relations industry. Our PR user base is from across the UK and covers a mix of agency, freelance and in-house professionals. Our journalist user base is similarly broad. There are national publications, trades, regionals and freelancers all using the platform.

Do I need to pay for Synapse?

No! At the moment, Synapse is completely free to use for all users, so register today and try it out.

Can you replace my media database?

We’d love to. But we’re not quite there yet.

Synapse believes that journalists have the right to their own data, and that by giving journalists control over their data, PRs will receive more accurate and timely information that isn’t currently available on any other database.

This means that we need to work with journalists to register them on the platform, rather than adding every UK journalist without permission. This is something our team is working on every single day.

Have a journalist or publication you’d like to see on Synapse? Get in touch and let us know at [email protected]

When did Synapse launch?

We launched on 21st September 2023 with over 1800 users already pre-registered. Since then we’ve grown to over 3000 users, onboarded national publications and have more news to come. Watch this space!

How do you support your users?

Our users are so important to us. You literally keep us going each and every day so we’re always here to help. From solving tech issues, demoing the platform to posting pitches and requests on your behalf when you’re just having one of those weeks, we put our users at the heart of everything we do.

If you want to read more about our users’ experiences, you can check out their stories here or get in touch with [email protected]

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