Newsquest joins Synapse PR Pitching Platform, Strengthening Collaboration Between Journalists and PR Professionals

Synapse, the innovative PR pitching platform designed to streamline communications between journalists and PR professionals, is proud to announce that Newsquest Media Group has joined its growing network. This marks a significant step in bridging the gap between journalism and PR, as over 10% of Newsquest’s journalists are now utilising the platform.

Synapse was created by former Gorkana and Dow Jones executive Charles Russell, with the backing of PR veteran Mark Borkowski, in response to the overwhelming number of email pitches received by journalists. The platform empowers journalists to filter pitches by topic and format—whether for print or online—ensuring they only receive the most relevant content. Additionally, journalists can flag irrelevant pitches, allowing PR professionals to tailor their outreach better.

Newsquest joins an impressive roster of over 900 journalists from leading publications such as The Mirror, The Express, and The Scotsman, all of whom have embraced Synapse to improve the efficiency of pitch management. The platform has also seen a strong uptake from in-house PR teams and agencies including Ketchum, FleishmanHillard, Hill+Knowlton Strategies, and many others.

Toby Granville, Editorial Development Director at Newsquest Media Group, commented on the collaboration:

“Since Synapse’s launch, we have encouraged our journalists to sign up, and more than 10% are now reaping the benefits of the platform. Synapse offers a streamlined way to manage PR pitches, delivering relevant ideas directly to our journalists without the clutter of email. We are excited to continue working with Synapse to onboard more of our journalists and make this new avenue of content generation a core part of our editorial process.”

Charles Russell, founder of Synapse, expressed his enthusiasm about the partnership:

“We are thrilled to welcome Newsquest and its talented journalists to our platform. The feedback has been fantastic, and PR professionals are already seeing coverage generated through Synapse’s marketplace. With nearly 1,700 PRs now registered, Synapse has experienced rapid growth, and we’re proud of the early success we’ve achieved in just three weeks.”

The partnership between Newsquest and Synapse reflects a growing trend in media, where technology is playing a crucial role in fostering better collaboration and communication between journalists and PR professionals. As Synapse continues to expand, it aims to provide an efficient, accessible, and data-driven solution to the longstanding challenges of media pitching.