Where stories
find their audience
We are the first stories marketplace. Powering media relations to make sure the best stories get told.
As featured in…
We’re setting the new standard in media relations
Created by an executive team with decades of PR, journalism and tech experience, we’re on a mission to transform the newsroom and reboot media relations.
Our marketplace is the only real solution in today’s world to help you work more accurately, generate more content, build better relationships and deliver results.
Fact-Checking
Up to
of global news driven by PR
Journalists can receive up to
emails per day
At least
of PR time is spent dealing with media lists
How it works
For PRs...
and Journalists...
PR
Compose your pitch
Choose from marketplace, private or exclusive pitch
Journalist
Easily find your tailored PR pitches
and browse the marketplace using intelligent filters
Journalist
Accept the pitch
Like a story and want to know more? Accepting the pitch connects you with the PR. You can decline pitches too using different options, giving PRs (and us) valuable feedback.
PR
Your pitch is accepted!
You can now message the journalist offering support and build a relationship.
PR
Tracking your success
Journalist interaction is trackable, helping you understand the success of your pitch in real time. Download it and report back to stakeholders.
Journalist
Reduce Follow Ups
Your storyboard gives automatic feedback to PRs and reduces follow-ups. Use our messenger to fill in the blanks.
Journalist
Building relationships
Connect with the PR so you can message ad-hoc, build relationships and get the best ideas first.
Journalist
Need Something Specific?
Post a request and have PRs deliver what you need directly on Synapse.
PR
View Journalist Requests
Using direct messaging you can build relationships and help meet their requirements, fast.
Why Synapse is the solution
For PR Leaders:
- Win back time for creativity
- Increase coverage for your campaigns
- Build more meaningful media relationships
For Media owners:
- Increase content production in the newsroom
- Find commentary from a wider range of sources
- Take back control of your employees data
Our sources say…
It’s exciting to see a professional marketplace being established which allows PRs to pitch stories and establish new relationships with media.
Kate McWilliams
MD, Lotus
Journalists will discover a cornucopia of relevant stories, sources, captivating content and stimulating discussions within its digital realm.
Mark Borkowski
Founder, Borkowski
Seeing what journalists are writing about in real time will be invaluable and will help us tailor our pitches.
Amanda Moorhouse
Founder & Owner of MPR Communications
Synapse offers a new and effective way for PRs and journalists to connect; spelling the end to outdated mass pitching.
Bethan Williams
Senior Account Manager, Folk
We invest significant time tailoring our pitches and content…but we can see the potential for this platform to make that process easier.
Nicola Long, Director (Brand)
Ketchum
If Synapse can help mitigate ‘death by email’, it’ll be a value-add to hacks and flacks alike.
Sandy Downs
Senior Account Director, Teamspirit
A platform that can help us create more meaningful connections with journalists and help create efficiencies.
Imogen Sackey
Associate Director, Fleishman Hillard
Synapse will help us to communicate high-quality, relevant content whilst enabling journalists to easily engage with us.
Charlotte Cavanagh
Charlotte Cavanagh
Synapse strives to strengthen the relationship between PR professionals and journalists by providing a seamless platform to share stories and pitches.
Hayley Bromfield
Director of Sales and Marketing, PHA Group
The answer to all of my prayers!
Sophie Godfrey-Phaure
Account Director, Ketchum
Synapse looks set to do everything I need.
Holly Pither
MD and Founder, Tribe PR
Synapse is a great way of connecting and building mutually beneficial partnerships between PRs and journalists.
Victoria Morton
Head of PR, Journey Further
Being able to visit one site to get a look at all the stories relevant to me really appeals to me.
Anil Dawar
Ex-news editor The Express, AQA
Synapse has been really helpful…I’ve managed to publish stories that I wouldn’t have been able to do without the expert insight.
Katie Collier
SEO Reporter, Newsquest
I often put callouts for experts or look around in 1000s of emails so this is more efficient – definitely recommend.
Rebecca Carey
Deputy Head of Editoral SEO, Newsquest
We see how a marketplace of PR pitches helps deliver relevant ideas to journalists in a more manageable way.
Toby Granville
Editorial Development Director, Newsquest
The idea of only receiving targeted pitches and avoiding those with no relevance to me would save me a lot of time.
Alice Grahns
Deputy Consumer Editor, The Sun
Synapse creates better connections between journalists & PR professionals, helping our trusted brands to deliver quality and highly relevant news.
John Rowe
Executive Director, National World
Synapse will help us hugely by making it easier for the right people to connect on the right topics.
Ben Rankin
National Audience Director, Reach Plc
Select a team member to find out more...
Charles Russell
Founder & CEO
Charles launched Synapse in 2023 after noticing that many of the problems between PRs and the media were actually caused by a lack of specific technology to support media relations, with email not up to the task. He has over 15 years of experience in the PR tech industry, having previously worked at Dow Jones, Estates Gazette and Gorkana.
Rupert Howell
Chairman
Rupert joined the Synapse board as Chairman in 2024. His decades of industry experience have seen him work on both the publisher and PR sides of the industry. He founded legendary advertising agency HHCL and has since worked as CEO of Chime Communications, Executive Director at ITV and Executive Director Reach at PLC.
Mark Borkowski
Non Executive Director
Mark is the Founder of renowned PR agency, Borkowski and backed Synapse when it was just a concept. He joined the Synapse board in 2024, representing the PR industry and the needs of the media. In his 30 year + career, he has authored multiple books on public relations, commentated on countless events in the media, won awards and lectured at universities.
Lloyd Embley
Non Executive Director
An ex-journalist with over 30 years of experience, Lloyd joined the Synapse board in 2024. Previously he was Editor-in-Chief of Reach PLC, the UK’s largest news publisher, where he has a strong advocate of Synapse. Lloyd has unrivalled connections throughout the UK media industry.
Carl Di Cicco
Non Executive Director
Carl has over 25 years of marketplace and technology experience. An early-stage backer of Synapse, he joined the board in 2024 and formally held MD and C-level executive positions at BT, FT and worked with Charles at IOVOX (Octopus Ventures-backed business).
Caitlin Whyte
Head of Growth
Caitlin joined Synapse in March 2024 to help power our growth. With a successful career in PR, working at prolific agencies Lanson and FleishmanHillard, she’s passionate about revolutionising media relations, and the role technology can play in achieving this.
Martin Loat
Special Adviser
Martin is an entrepreneur, accredited business mentor, PR advisor and proven social justice campaigner, who founded the PR agency Propeller Group. Martin was awarded an OBE in the first King's Birthday Honours for chairing the successful Civil Partnerships for all equality campaign. He advises the CEO and Synapse’s board of director.
Lorna Tiliban
Special Adviser
Lorna Tilbian is Executive Chairman of Dowgate Capital and was formerly Executive PLC Director and Head of Media at Numis Corporation PLC. She previously sat on the Advisory Board of TechNation’s Future Fifty programme and currently serves on the boards of Rightmove Plc, Premier Food Plc, Finsbury Growth & Income Plc and ProVen VCT Plc. She was formerly a Non-Executive Director of Euromoney Institutional Investor Plc, M&C Saatchi Plc and Jupiter UK Growth Trust Plc. Lorna advises the Synapse board on fundraising and strategy.
Charlie Hall
Special Adviser
Charlie is Head of Private and Growth Capital at Dowgate Capital. He has over 15 years’ experience in corporate and commercial finance and M&A, both as an advisor and on the company side. As a high growth company, he works closely with the CEO and board of Synapse and has played a pivotal role in our fundraising journey.
Slavenija Popovska
Customer Success Executive
Slavenija started her journey at Synapse in February 2024. An experienced customer success specialist (who is also a skilled copywriter!) she came to Synapse seeking a new challenge and has played a pivotal role in supporting our customer base.
Novica Kocev
Marketing Executive
An experienced Marketing Executive and a skilled Copywriter and Content Creator, with a background in journalism. Novi joined Synapse in 2024 bringing a unique storytelling perspective to every piece of work, crafting our social media strategies, eye-catching content and writing copy that resonates and drives brand awareness.
Charles Russell
Founder & CEO
Rupert Howell
Chairman
Mark Borkowski
Non Executive Director
Lloyd Embley
Non Executive Director
Carl Di Cicco
Non Executive Director
Caitlin Whyte
Head of Growth
Martin Loat
Special Adviser
Lorna Tiliban
Special Adviser
Charlie Hall
Special Adviser
Slavenija Popovska
Customer Success Executive
Novica Kocev
Marketing Executive
FAQs
Registration is simple! Click here to here and then fill out your information. Our team hand verify all of our users within 24 hours. Once your account has been approved, you’ll receive an email inviting you to log in.
If you have any questions or problems, get in touch with [email protected]
Our team hand-verify every single one of our users. Synapse is designed for journalists, reporters, editors and those in the media sourcing stories. It’s also designed for PR professionals. We have our own verification process, but if required, we’ll always get in touch with you directly to get some more information on your day-to-day role and to make sure Synapse is right for you.
There are over 3000 amazing people on Synapse; all of whom want to revolutionise the media relations industry. Our PR user base is from across the UK and covers a mix of agency, freelance and in-house professionals. Our journalist user base is similarly broad. There are national publications, trades, regionals and freelancers all using the platform.
No! At the moment, Synapse is completely free to use for all users, so register today and try it out.
We’d love to. But we’re not quite there yet.
Synapse believes that journalists have the right to their own data, and that by giving journalists control over their data, PRs will receive more accurate and timely information that isn’t currently available on any other database.
This means that we need to work with journalists to register them on the platform, rather than adding every UK journalist without permission. This is something our team is working on every single day.
Have a journalist or publication you’d like to see on Synapse? Get in touch and let us know at [email protected]
We launched on 21st September 2023 with over 1800 users already pre-registered. Since then we’ve grown to over 3000 users, onboarded national publications and have more news to come. Watch this space!
Our users are so important to us. You literally keep us going each and every day so we’re always here to help. From solving tech issues, demoing the platform to posting pitches and requests on your behalf when you’re just having one of those weeks, we put our users at the heart of everything we do.
If you want to read more about our users’ experiences, you can check out their stories here or get in touch with [email protected]
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